Zala Volcic, Lecturer in Media Studies


Zala Volcic, Lecturer in Media Studies

B.A., Journalism and Communication, University of Ljubljana, Slovenia
M.A. and Ph.D., Media Studies, University of Colorado at Boulder, USA

Postdoctoral Fellow, Centre for Critical and Cultural Studies, University of Queensland, Australia


Zala’s scholarship, research, and creative works are all manifestations of her commitment to a deeper understanding of the relationships between media, nationalism, gender, transitional justice, collective memory, and politics. Her research has focused on a critical cultural studies based approach to media. She is the author of Serbian Spaces of Identity (Hampton Press, 2011), and co-author of Intercultural Communication: Crossing Cultural Boundaries (Sage, with Shuang Liu and Cindy Gallois, 2011/2015). She has co-edited Transitional Justice and Civil Society in the Balkans (with Olivera Simic, 2013); Dealing With A Violent Past (with Olivera Simic and Catherine Philpot, 2012), and Media Reproduction of National Ideologies Through War Crimes Coverage In Former Yugoslavia (with Amer Dzihana, 2011). She publishes her work in  journals including: Critical Studies of Media Communication, The European Journal of Cultural Studies, The Canadian Journal of Communication, International Journal of Cultural Studies, International Journal of Communication, Griffith Journal of Law, and Communication & Critical/Cultural Studies.

Her latest book, Commercial Nationalism: Selling the Nation and Nationalizing the Sell, that she co-edited with Mark Andrejevic (Palgrave MacMilan, 2016), intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. The chapters all engage with the notion of commercial nationalism and offer specific examples of its manifestations in Australia, Italy, Poland, Colombia, South Africa, the USA, Vietnam, and China. 

Currently, she is working on a project that explores the ways in which the (visual) portrayal of gender becomes linked to that of (violent) ethno-nationalism on different popular television shows in the Balkans. In that, she is particularly interested in analyzing the possibilities for cinema and media to contribute to long-term processes of truth-seeking and justice in the wake of violent conflicts in different parts of the world. Her article (with Olivera Simic, 2015), In the Land of Wartime Rape: Bosnia, Cinema, and Reparation, specifically considers the extra-judicial and extra-legal role that artworks might play in addressing questions of retributive justice and post-war reconciliation.