Mark Andrejevic, Associate Professor
B.A., Williams College
M.A. University of Michigan, Ann Arbor
Ph.D. University of Colorado, Boulder
Mark Andrejevic is the author of Reality TV: The Work of Being Watched (2004), which applies critical theory to the example of reality TV to explore the changing character and portrayal of surveillance in the digital era. His second book, iSpy: Surveillance and Power in the Interactive Era (2007) examines the deployment of interactive media for monitoring and surveillance in the realms of popular culture, marketing, politics, and war. His third book, Infoglut: How Too Much Information Is Changing the Way We Think and Know, explores the social, cultural, and theoretical implications of data mining and predictive analytics. His work has appeared in a edited collections and in academic journals including Television and New Media; New Media and Society; Critical Studies in Media Communication; Theory, Culture & Society; Surveillance & Society; The International Journal of Communication; Cultural Studies; The Communication Review, and the Canadian Journal of Communication. His current work explores the logic of automated surveillance, sensing, and response associated with drones.
I believe in the importance of theory as a means of introducing an element into students’ understanding of the world that might make everything else shift a bit to accommodate it – and to allow them to adopt a perspective that might raise new questions and foster the development of productive and creative ways of thinking about the world and acting in it. I believe the hardest thing to teach — and the most rewarding – is a different way of thinking about the world and relating to it. It is not hard to absorb new facts into existing ways of seeing the world, but understanding a new thought is a different matter. The field of media studies is a rewarding one in which to practice such an approach because it allows me to apply seemingly abstract theory to concrete examples of a world in which we – students and teachers alike – are immersed. I believe strongly in the importance of a broad-ranging, liberal arts approach, and I think the importance of theory is that in helping us to see the world anew, it allows us to imagine that it could be different – and better.
Fall 2014 Courses:
Introduction to Digital Media Tu/Th 1:15-2:30
Surveillance and the Media Friday 1:15-4
Office hours: Tu/Th 2:30-4 or by appointment